Lord of the Rings Voice, Live
Artist Promo
Digital Marketing Manager
I build reach and revenue for brands with no marketing budget.
Organic growth, campaign execution and event marketing for independent brands, creators and small businesses. One person doing the work of a team, from hero content to the checkout page.
550K+
organic views on one hero video
98.5%
of viewers didn't already follow the account
1.9K
new followers in a single 30-day period
Verified results
Client before & after results
Real screenshots, locked and verified via Instagram's own analytics.
1 month of working together
Every number is screenshotted, not typed up after the fact.
Case Study 01: Campaigns
Aivale Cole, Soprano
Building a concert audience from a near-empty room.
Goal
Build reach and awareness for a concert from a near-zero marketing budget and a small, engaged-but-limited following.
Context
Independent classical singer. ~2,000 Instagram followers. No existing content strategy or promotional assets.
What I owned
The full campaign: content strategy, production, paid support, email, PR outreach, event logistics.
Strategy
One story, built into a funnel.
One hero video, built around her most distinctive, underused credential: her voice on Howard Shore's Oscar-winning Fellowship of the Ring score. Tested with Instagram's Trial Reels tool before wider release, then backed by a rewritten bio to convert new visitors into followers, fixed bio links to remove friction at checkout, and a rebuilt email sequence.
Top: humour, trends, day-in-the-life, posted until something goes viral.
Middle: storytelling content. Converts viewers into followers and leads.
Bottom: ticket posts. Lower views, higher conversion. All three work together.
the hero video
554K views. Zero ad spend.
The reel that started it all: her voice on The Lord of the Rings soundtrack, told as a story, with a clear call to come to the gig. Posted as an Instagram Collaboration between @samoan_soprano and @silvia.tomassone.marketing.
Watch the hero video on Instagram →
554K views31.8K likes613 comments874 shares
Instagram, as of 20 Oct 2026
Execution
01
Directed and produced the hero video
02
Tested it with Trial Reels against non-followers before full release
03
Rewrote the email sequence and subject lines, including a "bring a friend" follow-up
04
Rebuilt the Eventbrite checkout, which had been blocking reservations
05
Designed and distributed print flyers
06
Ran an influencer collaboration
07
Diversified into a multi-slide storytelling carousel
Results
2,000 → 3,800+
account followers over the course of the campaign
25.8K / 5.2K
likes / saves on the hero video
720 / 520
reposts / comments on the hero video
23% → 49.2%
email open rate, before → after the rewrite
1 live interview
radio coverage earned off organic reach alone
Britain's Got Talent
sent a DM, asking her to perform
Source: Instagram's own account and content analytics.
Case Study 02: Events
From Mabel to Mavis, benefit concert
Ticketed event marketing, told from the operations side.
Concept
Donation-based ticketing, to remove the barrier to attendance for a first-time audience.
Promotion plan
Flyer distribution, local Facebook groups, an Instagram/Facebook carousel, and a dedicated 'bring a friend' email send.
Execution
Eventbrite build and checkout fix, flyer design and print run, distribution.
Outcome
For a free, single-night event, the meaningful signal isn't a headline attendance number. It's the booking flow that worked, the assets that carried the promotion, and the distribution plan behind them. All three shipped and held up.
The night
The concert reel, posted as an Instagram Collaboration with @samoan_soprano and filmed by @kedars_fotogram, kept the momentum going after the gig, with audience comments already asking about the next event.
my first live online course
Grow on Instagram: From 0 to 1K
A whole event, built and run by one person, from landing page to live class.
28 attendees
live on Zoom
Sunday 11 October 2026
6–7pm (London), 1-hour live class
AI + Lovable
built end-to-end with
What I built
01
Event landing page with programme, host bio, tickets and FAQ
02
Ticketing and checkout flow
03
Analytics dashboard tracking sales and attendees
04
Email marketing: invite and reminder emails
05
Course slide deck and a 15-day take-home workbook
06
Promotion across Instagram and LinkedIn
See the course photos on Instagram →
Photos from the live class, on Instagram
VIDEO WORK
Reels I've concepted, filmed and edited — for my own channel and for the West London Buddhist Centre. Tap any video to play it.
Poppi Campaign Breakdown
Marketing Breakdown
Aivale Cole on Riverside
Artist Promo
The Disappearing Billboard
Marketing Breakdown
Aivale Cole Concert
Event Coverage
The Selfie Mirror Stunt
Marketing Breakdown
4K to 400K in One Year
Growth Strategy
Marketing That Amplifies Voices
Event Coverage
Facing the Fear
Lifestyle Content
Brands Sell Emotions
Marketing Breakdown
Inside a Creative HQ
Behind the Scenes
IKEA Baking-Paper Recipes
Marketing Breakdown
Life With Full Attention
Course Promo
No Time to Meditate?
Class Promo
Where Peace Begins
Community Content
10 Minutes a Day
Testimonial
Padmasambhava Day Festival
Event Coverage
Mindful Running
Event Promo
Pause the Scroll
Class Promo
Shrine Room Grand Reopening
Event Promo
Go Offline for a Weekend
Retreat Promo
1M+
total views
21
reels
620K
top reel
About
I'm a growth marketer. I work directly with founders and independent creatives, no agency layer between us. I plan the campaign, shoot and edit the content and fix the entire funnel.
Let's talk
silvia.tomassone.marketing@gmail.com
@silvia.tomassone.marketingInstagram →Full CV and past client list available on request.
Case Study 03: Social Media
Organic growth, from zero
One account, no ad budget for content, a real audience built from scratch.
Before, and after 1 month
The account changed shape.
Content strategy
Platforms
Conversion into opportunities
Influencer collaboration